About us

Who we are

We are representatives of the businesses, groups and organisations that operate within the tourism community in Angus. We provide the services that visitors to the area need. We work at the attractions and  in the restaurants, accommodations and shops that provide service to visitors and locals in Angus. We have a vested interest in the success of tourism.  If tourism flourishes, our businesses and communities flourish.


A thriving membership organisation working together for the benefit of tourism in Angus


The purpose of the Cooperative is to work collaboratively to improve the tourism offer in Angus and to promote the area as a visitor destination in particular through:

  1. Industry Leadership – Providing an informed and influential voice for Angus tourism at a regional and national level. Encouraging and supporting individuals to undertake leadership roles ensuring continued growth and increased capabilities of the members to support tourism
  2. Enabling networking and peer support – Creating and facilitating regular events and other opportunities for members to connect and engage in business support
  3. Collaboration and engagement – Foster and nurture opportunities for members to work together on activities that enhance our members products and services.
  4. Contribute to and support the delivery of the Angus Tourism Strategy – Members work in partnership with stakeholders to develop and lead on the contribution to working groups in the delivery of the strategy and plan
  5. Inspiring innovation and business growth – Sharing and showcasing examples and stories of success to develop Angus tourism

The Board

  • Alison Elliott


    Murton Farm Trust
    • Manager at Murton Trust
    • ATC Chair
    • Project partner in the EU Leader Angus project ‘Flourishing Destinations’.
    • ATC Lead in the Tay Cities Tourism Strategy Group
    • ATC representative on the Marketing and Pride in Place Groups (Angus Tourism Framework)
  • Scott Byrne

    Vice Chair

    Hospitalfield House
    • General Manager of Hospitalfield House
    • ATC Vice Chair
    • ATC Lead on the Pride in Place Working Group
  • Ann-Marie Black

    Blacks Coaches
    • Ann-Marie is co-owner and manager of Blacks of Brechin
    • Represents the ATC in the EU Leader Angus project ‘Flourishing Destinations’.
  • Louise Nicoll

    Newton Farm Holidays
    • Owner of Newton Farm Holidays and Farm Tours
    • ATC Co – Lead for Dog Friendly Angus & Dundee.
    • ATC Lead on Product and Experience Development (Angus Tourism Framework)
    • ATC representative on the Scottish Tourism Alliance Destination Forum Group
  • Stuart Clark

    VisitDundee & DAVAA


    • Business Development for VisitDundee
    • Secretary of Dundee & Angus Visitor Accommodation Association (DAVAA)
  • Kelly Ann Dempsey

    Wild Angus
    • Owner of Wild Angus
    • ATC Lead on Angus Outdoors
  • Martin Beard

    Parkhill Rare Breeds Farm
    • Owner of Parkhill Rare Breeds Farm
    • ATC Lead on Appetite 4 Angus

The Team

  • Norma Lyall

    Development Worker


    Norma joins ATC as our development worker with a broad range of experience in the tourism sector. A former Director of ATC and a delivery partner on the AngusLEADER Flouishing Destinations project, her special interests include rural and community led tourism and local food and drink. She is a founder member of the Appetite4Angus food and drink network, joint lead in the Pride of Place group and a member of Brechin Community Led Tourism group. She has experience of running her own business, business and project management and managing a portfolio of holiday cottages. She has a passion and enthusiasm for living, working; and exploring in Angus.

  • Nick Warren-Bennett

    Membership Co-ordinator


    Nick is the Membership Coordinator for the Angus Tourism Cooperative. He is a 2020 graduate from Robert Gordon University, where he studied International Tourism Management.

    He is really excited to be part of the development of the Tourism industry within Angus and Scotland, and to connect with local businesses.


  • Food & Drink Coordinator

    Appetite for Angus

    While there is currently no Food and Drink Coordinator for Appetite for Angus, we had Sophie in post for just over a year until November 2021. We are currently recruiting for someone to fill this role.

  • Rachel Benvie

    Project Support

    Brechin Community Led Tourism

    Rachel joins ATC as Project Support for Brechin Community Led Tourism.  She originally graduated in Archaeology from Cambridge, and in Museum Studies from Leicester.  She has worked in the museum sector in Angus since 1987, as curator with the Angus Museums Service until 2019.  She is Chair of the Tayside and Fife Archaeological Committee, and a committee member of Montrose Natural History and Antiquarian Society and the Friends of Brechin Town House Museum.  She is passionate about Angus heritage and its importance in a national context, and placing local communities at the heart of tourism. She is delighted to have the opportunity to support this pilot project in the town where she has lived for 25 years.


Partners working with the ATC

  • Caroline Warburton


    Caroline Warburton is VisitScotland’s Regional Leadership Director for the East of Scotland which comprises Fife, Perthshire, Dundee, Angus, Aberdeen City & Shire and Moray. Caroline’s role is to oversee VisitScotland’s strategic engagement for the region and with direct responsibility for Fife, Perthshire, Dundee and Angus. Caroline joined VisitScotland in April 2018 from the Scottish Tourism Alliance (STA) where she was responsible for coordinating the national tourism strategy, Tourism Scotland 2020. Prior to being at the STA, Caroline ran Wild Scotland, Scotland’s wildlife and adventure tourism association bringing the sector together to raise its profile nationally and internationally. Caroline sits in on our Board meetings every quarter and provides valuable industry support on a regular basis that helps keep the ATC aware of developments within tourism, both regionally and nationally.

  • Jane Taylor

    Angus Council

    Jane is one of the Economic Development Officers at Angus Council. After many years working in golf club management, Jane moved to Angus Council in 2010 to take on the role as Sector Officer for Golf, leading on the development and delivery of Angus Council’s golf tourism strategy and working together with the industry and partners locally, nationally and internationally, to promote the destination through the Carnoustie Country campaign.  Over the last 12 months she has increasingly expanded her remit across the wider tourism sector and is looking forward to supporting the ATC and its members, and to working collaboratively to grow the reputation of Angus as a great place to visit.