Caroline Warburton is VisitScotland’s Regional Leadership Director for the East of Scotland which comprises Fife, Perthshire, Dundee, Angus, Aberdeen City & Shire and Moray. Caroline’s role is to oversee VisitScotland’s strategic engagement for the region and with direct responsibility for Fife, Perthshire, Dundee and Angus.
Caroline joined VisitScotland in April 2018 from the Scottish Tourism Alliance (STA) where she was responsible for coordinating the national tourism strategy, Tourism Scotland 2020. Prior to being at the STA, Caroline ran Wild Scotland, Scotland’s wildlife and adventure tourism association bringing the sector together to raise its profile nationally and internationally.
Caroline sits in on our Board meetings every quarter and provides valuable industry support on a regular basis that helps keep the ATC aware of developments within tourism, both regionally and nationally.